I Co- Founded Bundle Club and the Baby Loss Club after experiencing first-hand the devastating impact of baby loss. Losing Archie changed everything, for George, Emily and their family. In those moments of heartbreak, I remember feeling utterly helpless, searching for ways to support, to make a difference, but finding so little available. That experience is now my driving force, to create something meaningful that honours Archie’s memory while ensuring other families never feel as alone.

For over a decade, I’ve built businesses across health, wellness, hospitality and strategy consulting. That experience has shown me the power of community, connection, and thoughtful innovation. With Bundle Club, my ambition is simple but bold, to turn collective moments of generosity into lasting impact, funding one million therapy sessions for families who need them most.

Bundle Club is more than raffles and prizes, it’s about creating joy, spreading kindness, and building a legacy of support that reaches far beyond any single family’s story.